New Balance Flagship Stores

We collaborated with New Balance to design and fabricate a series of bespoke interior elements for their flagship stores in Boston and London. The project included custom framing for archival prints and branded visuals, adding a sense of heritage and craftsmanship to the retail environment. We also created precision-built shoe display stands that highlight the footwear collections with clean lines and understated elegance. In addition, we produced integrated information plaques and angled product signage that provide clear, elevated messaging while maintaining visual consistency throughout the space. Each element was thoughtfully constructed to reflect New Balance’s identity, combining functionality with refined aesthetics to enhance the customer experience.